Aditi Kanakia was always inclined towards the Entertainment Industry. Growing up she realised she is better placed on the other side of the table. Her sheer urge to be a part of the industry led up to her taking a job at a casting agency for TV serials. From there on she played a number of roles - casting for ad films, model & celebrity manager, project head, event production but it was eventually brand management where she found her calling.
Having worked with brands like P&G, Parle Agro, Tommy Hilfiger, TVS Tyres, Ola, Quikr, Star Sports etc, Aditi brings in a varied experience of working and catering to different brands and categories and communication directed to different segments of audience over different platforms.
With over a decade’s worth of experience by her side along with the trust and testimony of her clients, Aditi envisions bridging the gap between brands and entertainment in India.
Devanshi Sodhani recalls her initiation into the Entertainment Industry as “by accident”. After completing her graduation at the University of Edinburgh, UK, where she studied a diverse degree programme - Chemistry and Business with Marketing, she moved back to India wanting to ultimately become a job creator i.e. an Entrepreneur.
Over the years, Devanshi has earnestly fronted and executed campaigns with brands such as Aditya Birla Group, P&G, Marico, ITC, Kellogg's, Puma, Vodafone and Citibank to name a few and collaborated with reputed media agencies such as Ogilvy & Mather, DDB Mudra and Madison PR for their brand campaigns.
Now a specialist in servicing talent and content alliances, she describes influencer marketing as people chemistry – the chemistry of interacting with brands and celebrities, and then igniting a chain reaction through their collaboration resulting in a successful and profitable ‘solution' for all parties!